VIETRI's
story is a fairy tale about a mother inviting her two daughters
on a
long-planned
trip to Italy. We - "Momma" Lee Gravely and daughters, Susan
and
Frances - fell in love with the colorful handcrafted dinnerware
at the famous San Pietro Hotel on the Amalfi coast. We hired
a driver to take us to the factory an hour away along the
curving coastline. When we saw all the patterns - whimsical,
colorful, artistic - we knewthis was it! With our driver
as interpreter, we worked for three days with the factory
owners and left with a metal suitcase full
of Italian dinnerware and big dreams!
Little
did we know that a mother's invitation and the magic of
Italy would
change
our lives in
such a dramatic
way. The rustle of fishing nets unloaded
with
the day's catch; the joy in
family and friends; the romance of the
gorgeous
country, beautiful people; rich
culture, art
and craftsmanship touched
each
of us and we
wanted to share it forever.
On
that first trip, we chose the name VIETRI. How perfect it
seemed.
Reversing
the syllables,
"Tre Vita"
in Italian
meant "three lives." Vietri-sul-Mare
is
the town where our first dinnerware
pattern, Campagna, was made.
We
knew
our lives and that village were about to be
bound together in new
ways
as we began an importing
company.
Little
did we know that VIETRI
- pronounced "vee ay tree" would become
synonymous
with beautiful Italian products from
all over the country!

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